Home Testing Institute

Privacy Statement

Ipsos Home Testing Institute prides itself on being highly professional and adhering to the strictest levels of confidentiality.

We are leaders in market research with long standing associations with the Council of American Survey Research Organizations (CASRO) and adhere to the CASRO Code of Standards and Ethics for Survey Research.

Our recruitment form requires you to give us contact information (such as name, address and zip code) and demographic information (such as date of birth, household size and household income). Your contact information is used to notify you when there is a new survey opportunity or to communicate Ipsos HTI panel member news (e.g., Sweepstakes Winners). Your demographic and profile data collected on our surveys are used for statistical and classification purposes. All of the personal information we gather from you is kept completely confidential and your personal information will never be released to anyone on an individual basis. We guarantee it! Only companies who purchase our research are entitled to look at the feedback you provide in aggregate along with other households’ responses.

For example, a client may ask, "What percent of Americans that have two or more adults living in the household visit our restaurants each month?" We would never tell them that the Smith household has two adults and visits the Burger Palace on Main St. at least once a week. We would only let our client know the percent of Americans who visit their restaurants and the percent of those people who like specific items. In order to tell them the demographic makeup of households in a survey, we must ask for our member’s demographic household information. The more accurate the information, the more accurately you will represent all of America.


This site has security measures in place to protect the loss, misuse and alteration of the information under our control.

Contact us

E-mail: Janet.Hall@HTIonline.com

Postal address:
Ipsos Inc. c/o Ipsos-Reid
222 S Riverside Plaza Suite 350
Chicago, IL 60606


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